Had been wondering how capacitive touch screens work on Thursday and had been wondering why I had not read about it already. Having read about it on How Stuff Works on Thursday, I thought of this on my way home from work last night when it was 36 degrees outside.
To know how the aluminium foil works, checkout this link that describes how capacitive touch screens work http://electronics.howstuffworks.com/iphone1.htm.
Simply put, the screen has an electric charge mapped on the surface. When a conductive material makes contact it changes the electric charge at that point and the device recognizes it as a point of contact. You can use any large enough piece of metal to make contact with your touch screen phone. My phone has a screen protector so the foil did not scratch the screen.
But you don’t have to carry aluminium foil with you – there are lots of touch screen compatible gloves flooding the market http://bit.ly/hOrHcE.
Cheers and happy wintery touchscreeny holidays!
As planners – strategists – advertising folk, we’re after reducing complex things to simple elevator pitches. Problem arises when we confuse simplistic with simple and take that philosophy backwards to make only those products that can be explained in elevator pitches.
Google Wave is pretty complex. To get the best idea of what Wave can do you’d have to watch an 80 minute video (at the end of the post).
Google knows people are trying to get a grasp of Wave (we’re searching Google for answers). Since Google is all about scalable solutions, instead of producing one official line on wave or pressuring a single writer to come up with some copy for Wave, Google is doing it the scalable way—allowing everyone who has used it to describe it within 250 characters and allowing people to vote on the best descriptions. It is hosted on the Moderator app on Google App Engine.
This is how I describe it in 250 characters or less:
“Communication+Action, Seamlessly. Google Wave emulates natural multiparty communication structures allowing new branches at any node. It enables user friendly method to reference multimedia information and seamlessly borrow appropriate applications.”
Google Wave is a live and seamless collaborative communication and action platform.
Google Wave in 80 Minutes
Google Wave in 10 Minutes
Google Wave in 2 Minutes
Principals had shut their ears to 9 million reading programs. Inspection revealed the brand truth that One School One Book was a local community development movement and not just a reading program. Web strategy refocused fund raising from huge corporations to individuals.
The Objective: Enroll several schools to participate. Raise funds for a fledgling organization.
The Barrier: Principals didn’t wish to hear about yet another reading program.
Insight: Talking to schools who had tried One School One Book before we realized this was more of a community builder. As a whole school — students, staff, parents, even bus drivers read one book; the story brought everyone close. It brought the parents and teachers working together.
- Changed the conversation from “reading program” to “community building initiative”
- Suggested a new brand name “WeBook”: more contemporary, actionable, and involving
- A web site that articulated the organization’s mission in a quick 2 minute animation
- Web site that showed how each party: teachers, parents, principals, corporations had a role in the ambition
- Communication campaign expressing the involvement students and the school enjoy during One School One Book
- Fund raising focused on individual donations through web site and blog widgets rather than big corporations. Also, re-focused fund raising from national corporations to local small business.
Please find some of the fleshed out work in this SlideShare presentation below (works great full screen):
I enjoyed this work because: I don’t remember being read to as a child. I never enjoyed reading till college. I know the effects, because I experience the world of difference reading brings. This was personal. This was also one of the most memorable team efforts. We began overwhelmed at the scope of what was expected of us. In the course of time, each member volunteered for the parts that magically fell into place to make the whole.
Besides, I got the opportunity to contribute beyond my “brand manager” duties in the way of making an animation film, which is right here.