Noah and his readers share some interesting opinions on the ad, you should surely check out.
This is how I judged the ad: something from Microsoft didn’t make me cringe, I didn’t shrug my shoulders and think, “hmm, ok”, but I had a semi-smile. So I like it.
Mac and pc have their share of good and bad (try using Pages and Numbers, a joke in comparison to office). I see Mac as a brilliant, yet naive, self righteous, punk college student majoring in art who thinks investment bankers are dumb with their formal clothes. And Microsoft is a single minded, organized, 30 something guy who doesn’t even recognize the existence of the college kid cos he’s busy doing genius investment banking, or making faster microchips. To see the college kid’s flaws you’ve got to put him in the real world (isn’t Apple feeling the heat now with its rapid growth) and to see the lighter side of the investment banker guy you have to meet him during the weekend when for all you know he’s watching Curb Your Enthusiasm on HBO on demand. You put “genius investment banker” & “not as drab as I presumed” together, you’re thinking “he’s cool”. That’s exactly what this ad does: shows you that MS has some sense of humor and is so mature and confident, is above attacking Mac.
Update: Here’s the second Gates – Seinfeld commercial
I like this one too, for the same reasons: doesn’t make me cringe and brings me a semi-smile, even some chuckles. Now all Microsoft needs to do is set a date, (the first week of September would have been a good idea), and launch some innovative yet realistic products.