I’m working on a marketing thesis for my final semester here at the VCU Brandcenter. My client is an Internet based company in the real estate business that sells flat fee mls listings. Simply put, they facilitate home selling for DIYers who can save the exhorbitant 6% commissions that go to real estate agents.
I’m having a field day field days analyzing the web site efficieny using Google Analytics. I’ve used the tool for my little blogs that cumulatively have seen less than 5000 visitors, but the historic data on this web site allows for some real digging, it is inspiring how much one can do. I’m enjoying this project. More later.