How Klout could measure Twitter influence better, perhaps

Yesterday I read a few posts, first by Noah Brier that cited a post on the topic of measuring social network influence by Ana Andjelic and an older post by Noah. Both make a strong point on differentiating reach from influence.

I also got myself a klout account by following them on twitter. Klout measures one’s influence in twitter. It’s currently in beta and they are working on new tools. Klout invited ideas on what factors they should account for in their algos. I sent klout a bunch of tweets about that (below). Do you think this makes sense?

@klout you could account idle followers. people who follow but never retweet, never send an @ message.

@klout cos I think they are just bulk follows people have accumulated by randomly following anyone.

@klout someone could have 10000 followers, but not more than a few hundred actually interact or click on their links.

@klout that dilutes that person’s network. that person perhaps has reach but not a lot of influence.

@klout if u r going to measure just no of follows then u measure the person’s influence that comes from outside twitter.

@klout @jimmy_wales has 5K followers. most of that is a product of his outside influence. imp to go indepth n see what impact hes makin in twitter

Anyone agree?

Update: Joe Fernandez, founder of Klout.net writes,

Hi Sriram,

My name is Joe and I am the founder of Klout. Sorry I didn’t get to respond to your questions on Twitter but I am glad you posted them here.

We do take into account how active someone is when calculating our K-score. The biggest factor we measure though is how many people interact with a person. So someone could have 10,000 followers but if they aren’t interacting with those folks their score is going to be lower than someone with a much smaller count of followers.

All of the influence we calculate is derived from what happens on twitter. Some people, like @jimmy_wales or @the_real_shaq, are able to spread the real life fame on to twitter. This isn’t the case with all celebrities however. If someone is not active and not getting their audience to engage with their content then it doesn’t matter if they are famous in the real world or not to our algorithm.

Thank you very much for the feedback and for keeping this conversation going!

Advertisements

2 thoughts on “How Klout could measure Twitter influence better, perhaps

  1. Hi Sriram,

    My name is Joe and I am the founder of Klout. Sorry I didn’t get to respond to your questions on Twitter but I am glad you posted them here.

    We do take into account how active someone is when calculating our K-score. The biggest factor we measure though is how many people interact with a person. So someone could have 10,000 followers but if they aren’t interacting with those folks their score is going to be lower than someone with a much smaller count of followers.

    All of the influence we calculate is derived from what happens on twitter. Some people, like @jimmy_wales or @the_real_shaq, are able to spread the real life fame on to twitter. This isn’t the case with all celebrities however. If someone is not active and not getting their audience to engage with their content then it doesn’t matter if they are famous in the real world or not to our algorithm.

    Thank you very much for the feedback and for keeping this conversation going!

  2. Wow Joe, thanks for reading my post and taking your time to explain the logic. You guys surely know what you are doing. It is good to know that your algo is really indepth.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s