Yesterday I read a few posts, first by Noah Brier that cited a post on the topic of measuring social network influence by Ana Andjelic and an older post by Noah. Both make a strong point on differentiating reach from influence.
I also got myself a klout account by following them on twitter. Klout measures one’s influence in twitter. It’s currently in beta and they are working on new tools. Klout invited ideas on what factors they should account for in their algos. I sent klout a bunch of tweets about that (below). Do you think this makes sense?
@klout you could account idle followers. people who follow but never retweet, never send an @ message.
@klout cos I think they are just bulk follows people have accumulated by randomly following anyone.
@klout someone could have 10000 followers, but not more than a few hundred actually interact or click on their links.
@klout that dilutes that person’s network. that person perhaps has reach but not a lot of influence.
@klout if u r going to measure just no of follows then u measure the person’s influence that comes from outside twitter.
Update: Joe Fernandez, founder of Klout.net writes,
My name is Joe and I am the founder of Klout. Sorry I didn’t get to respond to your questions on Twitter but I am glad you posted them here.
We do take into account how active someone is when calculating our K-score. The biggest factor we measure though is how many people interact with a person. So someone could have 10,000 followers but if they aren’t interacting with those folks their score is going to be lower than someone with a much smaller count of followers.
All of the influence we calculate is derived from what happens on twitter. Some people, like @jimmy_wales or @the_real_shaq, are able to spread the real life fame on to twitter. This isn’t the case with all celebrities however. If someone is not active and not getting their audience to engage with their content then it doesn’t matter if they are famous in the real world or not to our algorithm.
Thank you very much for the feedback and for keeping this conversation going!